Nourison, Kathy Ireland Team Up

April 21, 2013  by in UnCategorized   

By Home Furnishings Business in on April 22, 2013

Rug supplier Nourison and Kathy Ireland have signed a licensing agreement for a floor covering partnership.

This agreement includes the brands kathy ireland Home as well as kathy ireland Designs Jardin by Nicholas Walker, kathy ireland Designs ACafe Society by Chef Andre, and Kathleen Marie. The agreement also specifies that Nourison will be creating decorative accessories.

"It is exciting for everyone at kathy ireland Worldwide to join Alex and the incredible team at Nourison, to develop beautiful flooring and accents for homes, offices and the hospitality communities," Ireland, CEO and chief designer of kathy ireland Worldwide, said. "Nourison enjoys an unequaled level of respect and appreciation from designers and the people who chart the course of fashion. We want the home furnishings industry to know, that our pursuit of this partnership is very important to our strategic plan, of building equity in fashion and growing from good, to better and best at retail."

Alex Peykar, principal of Nourison, said the company is "thrilled to be partnering" with Ireland.

"An award-winning designer, Kathy Ireland heads up the 25th most powerfully licensed brand globally and is one of the 50 most influential women in the United States," Peykar said. "She is a true expert in this field. We are confident that together Nourison and Kathy Ireland will create a dynamic, fashion forward and highly successful duo of home design."

The collection is being shown at the High Point Market.