Therapedic Partners with Istikbal in Turkey

April 21, 2013  by in UnCategorized   

By Home Furnishings Business in on April 22, 2013  Bedding producer Therapedic International has partnered with leading Turkish furniture brand Istikbal.

Istikbal will begin producing and selling mattresses and box springs under the Therapedic name immediately, making it the first Turkish licensee for the company.

€œThe popularity of U.S. branded sleep products continues to grow around the world. With Turkey€™s growing middle class, consumer purchasing power is continuously increasing and we saw an opportunity to introduce Therapedic products to a new audience,€ said Therapedic President and CEO Gerry Borreggine. €œIstikbal is a brand name recognized throughout the world and a well-respected company in Turkey that will represent the Therapedic brand with dignity and strength. We are eager to begin this partnership.€

Istikbal has been a leader in the Turkish furniture industry for more than 50 years. Part of Boydak Holdings, Istikbal produces furniture, home textiles and mattresses. The company currently has more than 1,000 dealers throughout Turkey and exports to more than 100 countries worldwide with 5,000 international sales points.
 
€œAs a leading U.S. bedding manufacturer, the Therapedic name is valued around the world. We are thrilled to partner with such a prominent brand that shares our vision of providing customers with high quality products at value prices,€ said Mehmet Bilici, president of Sunset International Trade, LLC and the official U.S. representative of Istikbal. €œAdditionally, we look forward to using our extensive resources and influence in Turkey to bring the Therapedic brand to showroom floors throughout the country.€

Therapedic currently has licensees on six continents, in locations including Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Australia and China.