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Dixie Seating Is New Woolrich Licensee
April 18,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on April 19, 2013
Dixie Seating Co. will add American-made furniture to the Woolrich Home line of home furnishings.
Woolrich Home is a licensed line from outdoor apparel brand Woolrich.
Dixie will debut the new Woolrich Blanket Furniture Collection this week in its High Point Furniture Market showroom, Market Square Suites, space 435.
For this new collection Woolrich took the best raw wool, wove it into quality material and placed it on handcrafted solid ash frames, all made by American workers. The collection includes classic rockers for both adults and children, ottomans, side tables, bed bench, bar and counter stools, and dining arm and side chairs made from solid ash with a warm walnut finish. The rocking chairs have the signature Woolrich logo burnished into the backside of the top rail and all seating is covered in either the popular Woolrich Hunt Plaid wool blend or the Oxford Allegheny Stripe all-wool fabric woven in the Woolrich woolen mill in Pennsylvania.
We are pleased to add Dixie Seating Company to our family of Woolrich Home licensed collections, said Sharon Kepley, licensing manager of home furnishings for Woolrich. Dixie Seating is well known for their high-quality craftsmanship and simple classic designs. Like Woolrich, Dixie Seating is an American icon, handcrafted for comfort and durability. Our two companies, with over 285 years of American heritage from the Alleghany and Blue Ridge Mountains, have combined their traditions of manufacturing excellence to create these timeless designs.
"The Woolrich Home Blanket Furniture Collection will be our first upholstered group of furnishings, said Dirk Baker, president of Dixie Seating Co. We are proud to partner with a company like Woolrich that carries such a time-honored legacy and has the same standard of high-quality."