Select Comfort's Ad Miscue Hits 4Q Results

April 16, 2013  by in UnCategorized   

By Aggregated Content in Furniture Retailing on April 17, 2013 from http://www.startribune.com/business/203509601.html

First-quarter sales for adjustable-bed maker Select Comfort Corp. sagged 2 percent while operating earnings plunged 13 percent because of advertising miscues, the company said Wednesday. Including one-time items, net income rose 4.7 percent.

Select Comfort officials, who discussed results after the market closed Wednesday, also lowered their earnings guidance for the full year. Select Comfort shares fell during after-hours trading, dropping 6 percent to $16.50 a share.

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