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Highwood USA Has New Benefits Program for Dealers
April 17,
2013 by in UnCategorized 
By Home Furnishings Business in Outdoor Furniture on April 18, 2013
Outdoor furniture and accessory vendor Highwood USA has a new benefits program for retail dealers.
The program is designed to enable outdoor living and casual furniture retailers as well as garden centers to enhance their display areas with Highwood USAs outdoor furniture and accessories, including the companys Pocono Deep Seating Collection and new deck storage boxes.
The benefits program includes an initial special floor sample offer, which will allow retailers to purchase Highwood USA products for merchandising displays at a low-risk, highly discounted rate. In addition, shipping costs of sample products will be waived.
With low-purchasing costs and no shipping fees, our new program enables dealers to allocate additional funds for branding and marketing purposes, says Craig Smith, director of sales & marketing for Highwood USA, Tamaqua, Pa.
Also included as part of the new dealer benefits program are point-of-purchase materials. Highwood USA has created new signage to augment consumer sales in the form of a poster that can be affixed directly onto each product, showcased nearby or mounted on walls and displays. The poster is a self-selling component of the benefits program and highlights the unique attributes of Highwood USAs outdoor furniture and accessories. A catalog, brochures and color swatches for all five available product finishes are also included in the program.
Retailers who become authorized dealers will receive a free listing on Highwood USAs Web site, which is marketed as a go-to online content resource for consumers and others. Each new authorized dealer also will have the opportunity to redeem a free business profile on Highwood USAs Facebook page to further promote the new partnership, with link-backs to the dealers Web site.