Caracole Partners with Bloggers for High Point Event

April 16, 2013  by in UnCategorized   

By Home Furnishings Business in Case Goods on April 17, 2013

Caracole's branded portfolio of whole home furnishings emphasizes its focus on stylish home décor with its first-ever fashion to furniture visual pairings, curated by the blog Fashion + Décor at the spring High Point Market, in the company's IHFC showroom, space C-500.

Gretchen Aubuchon, founder of Fashion + Décor blog, and top contributor Shane Inman, a high-end interior designer, were tapped to present Caracole products paired with New York Fashion Week's runway models, in a dynamic photo display that will be prominently featured in the manufacturer's showroom throughout the April market dates. The presentation will highlight Caracole's signature finishes and materials.

"Gretchen and Shane bring tremendous energy and passion to the business of selling to customers who value style and personal expression in their interior environments," says Maura Riley, director of marketing, Caracole. "And equally important, they make it fun, which aligns with our goal to put the fun back in furniture."

 "We felt an instant connection to the Caracole products when we first toured their showroom during the fall High Point Market," Aubuchon said. "As fashion followers, it's clear to us that the Caracole design team is plugged into the wider trends."

 In addition to the major runway events, European trade shows, boutique hotels and metropolitan store displays inspire and influence furniture direction at Caracole, according to Riley. "It's the job of our design team, led by our Creative Director Melanie Dunn, to interpret the trends in ways that make sense for the home."