Scandinavian Art Factory Adds 2nd High Point Furniture Market Showroom

April 16, 2013  by in UnCategorized   

By Home Furnishings Business in Wall Décor on April 17, 2013

Wall art source Scandinavian Art Factory has added a second High Point Furniture Market showroom.

Scandinavian Art Factory will exhibit in a 220-square-foot showroom in the International Home Furnishing Center's Design Center, Space D749. It also will continue to exhibit in an 1,100-square-foot showroom in the Salon area in the Suites at Market Square, Space M-7047.
 
€œWe wanted the additional exposure that the IHFC provides,€ said Mickey Waldrup, U.S. sales agent for Orlando, Fla.-based Scandinavian Art Factory, which started distributing the Danish Malerfabrikken line in 2012. €œWe did a lot of volume last market, and we think that being in the Design Center will make it even easier for retailers to shop our line.€
 
Malerfabrikken specializes in original contemporary wall art. The company has 14 artists in its factory, each with their own studio, who produce contemporary abstract paintings in acrylic on canvas with high-quality frames.
 
€œOur artists set their mark on every painting with their own artistic expression,€ said Ellen Waldrup, also a U.S. sales agent for the line. €œThe quality is reflected in a correlation of choice of materials, technique and the artist€™s skill and love for transforming it into art.€
 
At the April market, Scandinavian Art Factory will feature a variety of new work from all its artists. The artists reproduce their originals to order, and no two pieces are exactly alike since all the work is created and signed by hand. Price points vary by size, with a 39 by 39-inch acrylic painting on stretched cotton canvas retailing for $605, all the way up to a 77 by 77-inch piece that retails for $2,670.
 
€œScandinavian Art Factory adds another well-respected accessory source to the fashion-forward Design Center lineup,€ says Julie Messner, vice president of leasing for International Market Centers.