Surya Teams with Apartment Therapy on Market Coverage

April 15, 2013  by in UnCategorized   

By Home Furnishings Business in Social Media on April 16, 2013

Rug and home accessories vendor Surya has a new partnership with life style home decor Web site Apartment Therapy.

Surya and Apartment Therapy will collaborate to provide exclusive in-depth reporting of the upcoming High Point Furniture Market. Coverage will include new product introductions, designer interviews and trend reports on the latest in color and design. Apartment Therapy will also live-tweet the market on Twitter at @apttherapy.com.

Apartment Therapy founder, Maxwell Ryan, will launch the new partnership with an appearance in the Surya showroom, Showplace 4100, on Sunday at 4 p.m. for "5 Inspirations for Small Spaces," where he'll share useful tips for creating impactful rooms where space is a key concern. The first 25 guests at the event will receive autographed copies of this best-selling book.

"We're delighted to be partnering with Surya for 'Live from High Point,' "our first ever real-time social media High Point coverage," Ryan said.

"There's a strong current of self-empowered design that Apartment Therapy has nurtured in online users that are passionate about home décor," said Satya Tiwari, president of Surya. With its focus geared towards larger metropolitan areas throughout the US, our partnership with the site provides a great opportunity for it's highly engaged users to discover and explore Surya's offerings--a range with one of the broadest assortments of rugs and coordinating pillows, poufs, throws and wall art in the industry."