Daily News Archive
Brought to you by Home Furnishings Business
Surya Launches Pinterest Sweepstakes
April 14,
2013 by in UnCategorized 
By Home Furnishings Business in Social Media on April 15, 2013
Rug and home accessories vendor Surya has launched a new sweepstakes on Pinterest.
Through May 12 Surya invites customers and Pinterest users to enter the Inspired Home Sweepstakes for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Suryas High Point Furniture Market inspiration-themed campaign, which highlights the creative inspirations behind many of Surya's products.
This is the home décor brands first Pin It to Win It sweepstakes. Its objective is to recognize the important role that inspiration plays in the design process, while also driving overall brand awareness. Entrants must create an "Inspired Home" board on Pinterest and pin the featured accessory package they would like to win from Suryas Inspired Home Sweepstakes board as well as three of their other favorite products from Suryas Pinterest page or Web site.
We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways, said Surya President Satya Tiwari. We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process.
Suryas Pinterest page, launched last year, features more than 50 design boards, organized by colors, trends, rooms and designers. The company has more than 2,800 followers.