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Twin-Star Names The Media Matters Agency of Record
April 10,
2013 by in UnCategorized 
By Home Furnishings Business in Advertising on April 11, 2013
Furniture and electric fireplace vendor Twin-Star International has named The Media Matters its public relations agency of record.
One of our major goals at Twin-Star for 2013 is to increase our visibility and positioning in not only the trade markets but also the consumer arena, said Brian Brigham, Delray Beach, Fla.-based Twin-Star's director of marketing and public relations. The Media Matters expertise in all facets of marketing communications with special emphasis in public relations and creative brand development will be very beneficial to us as we continue to build awareness and grow as an industry leader. Having worked with them previously on executing successful editor desk-side presentations, we look forward to leveraging their longtime media relationships.
Brigham noted that The Media Matters will interface with and support the companys social media initiatives.
"We are very pleased to be working with Twin-Star and the wonderful assortment of furnishings they offer," said Kathy D. Wall, president The Media Matters, based in Lexington, N.C., and a specialist in the home furnishings industry. Our strategy is to not only increase their exposure with consumers but also in markets supported by the High Point and Las Vegas shows, International Builder Show, International Housewares Association Show, the Kitchen & Bath Industry Show and others.