Modloft, Fab Partner for Furniture Collection

April 9, 2013  by in UnCategorized   

By Home Furnishings Business in Business Strategy on April 10, 2013

Contemporary furniture specialist Modloft has collaborated with e-commerce company Fab to unveil a modern furniture collection to sell via the Web site.

The Modloft x Fab collection is sized for small spaces and features bedroom furniture that the two companies worked together to design.

"This collaboration between two design-obsessed companies reflects a disruptive change in the furniture industry," said Ted Toledano, managing partner of Modloft. "The idea of creating a furniture collection based on real-time consumer demand with fast and agile designers is the future of furniture retail. We believe this unique cooperation results in superior design concepts and accessible pricing to the modern shopper."

The co-branded line features an exclusively designed collection of bedroom furniture that includes contemporary platform beds, dressers, and nightstands. Highlighted in this collection is the Vera Hybrid dresser/media cabinet. The contemporary bedroom dresser offers built-in media compartments, conceals audio/video components, and solves the issue of cluttered electronics in a bedroom while providing proper dresser storage for linens.

"Modloft and Fab working together is shifting the focus from an industry standby towards what the modern consumer wants," said Bradford Shellhammer, founder and chief design officer at Fab. "It's design, it's passion, and it's the future. It's It's contemporary furniture at an affordable price and it proves that two heads really are better than one. Mae West was right. Too much of a good thing is wonderful."

The Modloft x Fab sales event is currently running online.