Casana Furniture to Open Warehouse in Virginia

April 9, 2013  by in UnCategorized   

By Home Furnishings Business in on April 10, 2013

Contemporary case goods vendor Casana Furniture, Winnipeg, Canada, plans to open a domestic warehouse in Martinsville, Va., this fall to serve the North American market.

Since its founding six years ago, the company has been shipping direct containers from its factories in Vietnam and Indonesia. The 60,000-square-foot warehouse will open the company's line to a broader range of retailers, according to Roger Friesen, president and CEO.

Plans call for holding inventory for up to 10 bedroom collections domestically based on analysis of retailer interest and the need for direct-container customers to fill in around existing purchase orders. Domestically inventoried product will address retail prices ranging from $1,699 to $2,499 for a bed, dresser, micro and nightstand.

"Our customers are currently able to source mixed containers from inventory we keep in our overseas factories," Friesen said. "But this new domestic facility will open our line to retailers not ordering direct containers, or to those that want to try out our products before committing to container orders."

Friesen said early response to the strategy has been positive with the company's styling addresses the trend to cleaner and more transitional looks.

"Retailers have asked us to do this for some time, and we're pleased we could make it happen," he said.

Shipping from the warehouse will begin in September.