OfficeMax Expands Private Label

February 1, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on February 2, 2010 OfficeMax said this week that it it is expanding desk and workspace selections under its Brenton Studio and Eastleigh private office furniture brands. The expanded furniture lines complement OfficeMax's growing collection of private brand products that also include the DiVOGA, [IN]PLACE, INFUSE„¢ and TUL.

Introduced in 2009, Brenton Studio and Eastleigh collections feature state-of-the-art designs ranging from contemporary to traditional to country cottage that are priced competitively to appeal to style-conscious, value-driven consumers.

"Our customers are seeking more stylish, creative home and office furniture options that align with their personality. As a result, OfficeMax has developed the new private brands Brenton Studio and Eastleigh that offer design and product quality our customers desire at a compelling price point," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "In 2010, we plan to continue to seek innovative opportunities to offer new private brands that meet our customers€™ evolving needs and help them do their best work."

The Brenton Studio and Eastleigh furniture brands are available for purchase at OfficeMax stores nationwide and online. Customers can find a nearby store by using the OfficeMax's store locator.