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BrandSource Launches Outdoor Products Division
April 7,
2013 by in UnCategorized 
By Home Furnishings Business in Outdoor Furniture on April 8, 2013
Retail buying group BrandSource has launched OutdoorSource, a new division focusing on outdoor living furniture and appliances
The OutdoorSource division was created to help members compete with big box stores by offering a compelling and affordable assortment of outdoor products, said Bob Lawrence, BrandSource CEO. More importantly, this new division increases our overall volume, making us more attractive to manufacturers and translating into more supplier support and better programs for our members.
The OutdoorSource marketing and fulfillment support program is designed to drive store traffic with television, print and Web-based advertising as well as turnkey digital marketing promotions. It also includes television commercials with Brand ambassador Kathy Ireland, CEO and Chief Designer for kathy ireland Worldwide.
OutdoorSource products also will be featured on the BrandSource mobile app, which brings the entire line directly into the hands of shoppers and members. Free and available through the iTunes app store, this robust, feature-packed sales tool currently boasts the number spot on iTunes when searching for appliances, according to BrandSource.
To minimize OutdoorSource product inventory and maximize turns, members can also take full advantage of BrandSources Expert Warehouse initiative, a complete fulfillment solution with no minimal order quantities. Consumer electronics and major appliances may be combined with orders to meet freight requirements for up to two deliveries per week.
New and existing members interested in offering OutdoorSource products will be rewarded with a variety of services and solutions reflecting the BrandSource commitment to helping members be more successful.
OutdoorSource support services include a field-based district manager who serves as a point of contact to help members profitably grow their businesses; an inside sales and customer service team ready to answer questions regarding products, programs, promotions and services; and a full sales training program tailored to each members needs. Members can also get assistance with retail and in-house inventory financing, human resource issues, health care, service plans, business insurance and more.
OutdoorSource also will offer a password-protected, members-only intranet with a complete library of product resources that lets them securely place orders and manage all back office functions.