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Bassett Furniture Expands High Point Showroom
April 7,
2013 by in UnCategorized 
By Home Furnishings Business in High Point on April 8, 2013
Bassett Furniture Inds. is expanding its High Point Furniture Market showroom from 29,000 to more than 35,500 square feet.
The expansion of the showroom, space 1200 in the International Home Furnishings Center's Commerce wing, marks effort to fully display the complete Bassett Furniture upholstery and wood presentation along with an expanded designer workshop and custom dining area.
Over the years not only have our collections grown but also the support that we give our retailers and designers at Market has increased, said Bassett Furniture Senior Vice President of Sales and Merchandising Bruce Cohenour. This new area will give us the elbow room that we need to better display both our new products and classic best sellers along with giving us the space to introduce new programs like the Bassett Designer Program that we are introducing this Market.
The larger Bassett showroom will display current and new introductions in upholstery and wood. There is an expanded upholstery section to show the wide range of upholstery styles available from custom to in-stock seating including the leather motion groups. The upholstery area will show the new upholstery power pads for retailers to place in their stores.
Bassett is expanding its custom dining area where its Made in America/Ships in 30 days custom dining program will be featured. This section will have new contemporary styled product introductions plus core items showing suggested retail footprints for independent retailers.
Designers at Market will enjoy the expanded Designer Workshop and be able to participate in the new Bassett Designer Program. This is a membership based program for interior designers that gives them the tools that they need to take advantage of Bassett custom capabilities for either residential or commercial projects. Designers can sign-up during market and meet with a designer program specialist.
The showroom expansion includes a new marketing room to address the key customers they serve and the custom marketing capabilities that Bassett offers them. Bassett will share a renovated reception area and lobby with its new neighbors, HGTV Home Furniture.