Magnussen Launches New Casual Dining

April 7, 2013  by in UnCategorized   

By Home Furnishings Business in Casual Dining on April 8, 2013

Case goods vendor Magnussen Home Furnishings will unveil a new casual dining program at April High Point Furniture Market.

The eclectically designed program includes eight moderately priced collections designed to work as a matching set or with pieces be mixed between the groups for a unique look. The line offers additional upholstered, metal and acrylic chairs that consumers can mix and match with each group to create a distinctive look.

Each collection will offer a rectangular table with extension leaves, coordinating chairs and various storage pieces unique to each collection including china cabinets, servers with hutch options, and shelving storage units with casters for mobility. Round tables with extension leaves will be offered in some collections, and bench seating configurations will be offered as an additional seating option. Separate upholstered and metal chairs will also be offered to mix-in with each group. Pieces are sized to accommodate smaller dining spaces with rectangular tables ranging from 60- to 78-inches in length. Smaller curios and server configurations will be offered as well.

Styles cover a broad range including casual, modern, traditional, rustic and transitional, and are constructed of traditional cherry veneers as well non-traditional acacia veneer and pine veneers along with hardwood solids. Individual groups will be offered in finishes that include rustic rubbed pine, dry grey acacia, rustic cherry, merlot, and natural acacia. Special features have been incorporated into certain pieces for convenience and storage including lighting in some hutch storage units, multiple drawer and shelves configurations for servers and china cabinets, mirrors in servers and hutches and storage shelving units with casters.

Magnussen President Nathan Cressman believes this program is an opportunity for the company to tap into a category he views is on the rise in terms of consumer interest and sales. Produced in Vietnam, it also ties into the company's strengths in sourcing and logistics. For example, the casual dining groups can be shipped as part of Magnussen's QuickFlex 250 program, which allows multiple groups to mix on a single container with Magnussen€™s master bedrooms and Next Generation bedroom groups.

"I am excited about this because Magnussen wants to broaden its overall categories of home furnishings," said Cressman. "We think this is a category that will line up well with our logistics program and fills a need in the marketplace for more eclectic Casual Dining options and will give our sales team a broader offering."

Five-piece sets (table and 4 chairs) will retail from $699 10 $999; and servers from $699 to $999.