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Boyles Brand Reborn
April 7,
2013 by in UnCategorized 
By Home Furnishings Business in Store Openings on April 8, 2013
A new incarnation of the Boyles Furniture retail brand is set to open its first location with a new retail concept in Mocksville, N.C.
A grand re-opening is scheduled May 23 for Boyles Furniture & Rugs at the longtime Boyles location in Mocksville, which is centrally located in North Carolina directly off of Interstate 40. After winding down the 13-store chain in early 2011, the 60-year old brand has been revived through the formation of Boyles Brand Holdings, joint venture between the Boyles Furniture & Rugs brand owners and a group of furniture industry veterans including Gene Rosenberg, co-founder of Bobs Discount Furniture, Paul Cohen, Chad Hendricks, Mark Bannon, Alex Hendricks, Burt Homonoff, Rob Rosenberg, Roy Hester and Tom Liddell.
The new Boyles retail concept rolling out in Mocksville is centered around three main ingredients: a 5,000=square-foot, high-end boutique shopping experience; an additional 35,000 square feet of mid- to high-end special-order product and in-stock goods available for immediate delivery; and 10,000 square feet of opportunity buys and closeouts of quality furniture at up to 80 percent off of suggested retail price, which changes on a daily basis.
Were hiring back the very people who lost their jobs when this industry faltered, we are helping to put North Carolina back to work, said Boyles Brand Holdings Mark Bannon. "We believe the economy in this area is poised for rapid growth and there is a need to satisfy the unmet demand for quality mid- to high-end furniture offered at a value. Our team has worked hard to develop a new retail business model that we feel will be very well received by our loyal Boyles customers.
Executive Vice-President of Sales Chad Hendricks said the new Mocksville store layout is a win for the customer because in the past Boyles only offered one shopping experience in its stores.
"Now we are able to offer sales on a daily basis, with truckloads of amazingly discounted furniture, while still serving our design clients through a broad selection of special order and showroom furniture along with the largest rug and mattress galleries weve ever had," he said.
Following the Mocksville store launch, plans are in place for opening of another newly-purchased store in Connecticut, with additional retail locations being actively explored.
Along with the lease and renovation of 50,000 square feet of retail space in Mocksville, N.C., and the purchase of a retail facility in central Connecticut, weve opened two new corporate offices, hired over 25 former and new employees, and were in the process of hiring many additional employees ahead of the Grand Openings of the Mocksville and Connecticut stores, said Bannon. Weve been overwhelmed by the positive response from our customers, employees, and the industry as a whole. We encourage our customers to check our Web site, www.Boyles.com, on a regular basis or 'like' us on Facebook to keep up to date on all that we have going on.