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E.S. Kluft Growing in Mexican Market
April 4,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on April 5, 2013
Luxury bedding vendor E.S. Kluft & Co. has landed Mexico's two most prominent department stores as customers in its first year in the market.
Liverpool operates the largest chain of department stores in the nation with 85 locations; while El Palacio de Hierro is rapidly expanding across Mexico and actively adding luxury labels to its stores. Several other smaller, successful mattress retailers are also carrying the brands.
For its Mexican venture, Kluft partnered with Colchones Atlas, the largest seller of mattresses in Mexico, and now manufacturing both E.S. Kluft & Co. and Aireloom brand mattresses at its Toluca facility outside of Mexico City.
Our first year in Mexico has been very exciting for us, and were confident we found the right partner, said E.S. Kluft & Company President and CEO Earl Kluft. "I have a long personal history with the principals of the company, and its their dedication to excellence and impeccable craftsmanship that brought us together. That coupled with an ability to promote the luxury sleep experience to major retailers in the upscale Mexican marketplace has made them a profitable partner.
Mexicos increasingly stable economy has sparked a demand for extravagant goods. For the luxury consumer, this means fewer shoppers will need to travel to the United States to get the products they desire. They can experience and buy American-style luxury at home. Weve strategically priced our collections for Mexico so that the aspiring luxury consumers making up the growing middle class may also own an Aireloom. Mexico may not be growing at the same pace as China, India or Brazil, but getting in at the ground floor now means well be firmly implanted when it does. We are layering and growing our business in a very strategic way.
Mexico, Latin Americas second-biggest market, will have 6.4 million people with annual incomes more than US$60,000 by 2030, according to AC Nielsen estimates.