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Mega Motion Has Permanent High Point Space
April 3,
2013 by in UnCategorized 
By Home Furnishings Business in Motion Upholstery on April 4, 2013
Lift chair and scooter vendor Mega Motion is moving to a permanent showroom in Plaza Suites for the April 20-25 High Point Furniture Market.
Mega Motion, subsidiary of Pride Mobility Products Corp., will exhibit in a 1,600-square-foot showroom in Space 413 of Plaza Suites. For the past few High Point markets, Mega has been showing in various temporary spaces in other buildings.
This new showroom gives us a strong marketing platform as we look to expand our business with full-line furniture stores and other types of retailers, said Dennis Valkanoff, director of new business development for Pride Mobility. Were now in a centrally located space thats easy to find and shop.
At the April market, Mega Motion will launch a new line of power-recline lift chairs called Windemere Motion. Priced in the $599 to $1,299 retail range, the line will include eight models in a variety of fabrics that will add to any home décor, including luxurious and durable Crypton Super Fabrics that resist spills, stains, odors, and bacteria. Custom-order capabilities also will be offered for the first time.
Were enhancing the styling of these new lift chairs to make them more suitable for the home environment, said Valkanoff about the new direction.
Mega Motion also will introduce four new scooters under the Rascal brand, which celebrates its 30th anniversary this year.
The showroom presentation will include a special selling platform designed for in-store use. The platform features six Windemere lift chairs and two Rascal scooters, providing retailers with a focused display that spotlights the range of options available.
Many retailers only have one or two lift chairs or a single scooter on their entire floor, said Valanoff. But with this type of product, one size does not fit all because of weight differences and other requirements. Our new display will enable consumers to see a range of configurations so they find the right product for their individual needs.
The display will include special signage and other point-of-purchase material to help drive sales.
Power-assisted lift chairs and scooters offer a major profit opportunity to furniture stores, said Valkanoff. The Baby Boomer generation is heading into retirement and demand for these products is growing rapidly.
Mega Motion adds another exciting sourcing option to the strong product mix at Plaza Suites, said Julie Messner, vice president of leasing for International Market Centers.
We were able to find them a location where they are surrounded by other majors in their category and benefit from shared traffic from surrounding showrooms in this major market complex, she said.