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Sauder Expands High Point Showroom
April 3,
2013 by in UnCategorized 
By Home Furnishings Business in High Point on April 4, 2013
RTA furniture vendor Sauder Woodworking has completed a 5,500-square-foot expansion of its showroom in the 220 Elm Building for High Point Furniture Market.
The expanded showroom, now totaling nearly 30,000-square-feet, will enable Sauder and sister company Progressive Furniture to more effectively showcase new and existing products as well as expanded categories of RTA.
"This space addition is thoughtfully designed to enhance our ability to exhibit the growing Sauder furniture line in lively at-home and retail environments," said Kevin Sauder, president and CEO of Sauder, Archbold, Ohio. "It also provides more room for Progressive Furniture to expand its accent and dining displays, while still giving ample room to host dealer traffic and meetings."
Sauder first occupied its present showroom in the 220 Elm Building during the April 2001 market. Through the years, the space has conveyed the companys strength in home office, entertainment and bedroom furniture. Since April 2008, Sauder subsidiary designer and importer Progressive Furniture has showcased its wood bedroom, accent and dining furniture in about 60 percent of the total showroom space.
Designed by Diane K. Troum Inc. of Greensboro, N.C., the renovation includes a new Sauder interior entry lobby directly off the building escalators.
This improved entry point speaks volumes about 220 Elms continued commitment to the success of their tenants, said Michael Lambright, Sauder director of marketing.
The addition enables both Sauder and Progressive to improve respective showroom shop-ability while maintaining the high ceilings, architectural details, and a flexible open floor plan that create an appealing buying environment and inspiration to dealers looking for merchandising concepts. Integration has been maintained as well, allowing buyers the opportunity to cross-shop both companies in one visit.
In addition to the existing showroom amenities, such as the expansive courtyard lobby, six conference rooms and 80-seat bistro naturally lit by large windows, the newly expanded showroom offers technology upgrades as well. The entire showroom now features full wireless coverage with expanded bandwidth; and wireless video in every conference room offers the opportunity to virtually extend the showroom from any wireless tablet.