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Caber Sure Fit Signs 20 New Dealers
April 2,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on April 3, 2013
Furniture and bedding protection vendor Caber Sure Fit has signed more than 20 new furniture retail accounts in three regions.
The new accounts were signed in the companys Northeast, Midwest and Northwest regions.
The announcement came one week after the vendor introduced a new marketing initiative for retailers, part of the companys aggressive selling strategy centered around a customizable starter kit package that allows retailers to sample some of Caber Sure Fits most popular DreamSerene product offerings.
The accessory category in the United States has become quite regimented. Many of the major players are not requiring dealers to take full programs and in some cases even containers of product. Our new program is designed to put the customer in charge of what they want to order and what they want to sell. Our new program lets a new dealer sample the quality and innovation of our products to see which will appeal most to their customers, said Markham, Ontario-based Caber Sure Fit President and CEO Bernard Weinstein. The number of new accounts weve opened in the last week speaks for itself and shows more retailers have recognized--and are taking advantage of--our decade of experience as a leader in the furniture and bedding protection space.