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Cardi's Launches Dormeo Brand at 19 Locations
April 2,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on April 3, 2013
New England retailer Cardi's Furniture and Mattress will introduce three mattresses from high-end bedding vendor Dormeo Octaspring at its 19 locations.
Stores throughout Rhode Island and Massachusetts will carry Dormeo Octaspring's 5500, 6500 and 8500 models beginning in April.
Cardis also will carry the companys line of pillows, tufted headboards and tufted divans.
The Octaspring mattress collection is truly a one-of-a-kind product. At Cardis we are always looking to introduce new and innovative items to our customers, said Michael Allen, buyer at Cardis. We believe in the power of marketing and are excited to be co-branding with Dormeo. The fact that Dormeo Octaspring worked with us to create a joint advertising program is an added bonus.
Dormeo Octaspring will co-brand with Cardis in a joint advertising and television campaign that reinforces the companys commitment to providing retailers with marketing support. In addition to running commercials on local television stations, Dormeo Octasprings award-winning infomercial and recorded radio spots will air on Cardis NIROPE TV Channel 2646 on COX Cable and satellite radio station.
Cardis has a strong voice in the industry, the company has been around for three generations and their commitment to their customers and to providing quality products is what drew us to them. This is our largest account in New England to date and hope to grow our presence in the area with the support of our joint advertising and television campaigns, said Dormeo Octaspring President Chris Henning. Partnering with Cardis seemed only natural as we have similar values and approaches to selling sleep products. They believe in strong advertising campaigns that support the quality and innovative products they carry in their stores and we are happy to be working with them to give consumers a great, new product.