JCP Looks to Home for Profit

March 31, 2013  by in UnCategorized   

By Aggregated Content in Business Strategy on April 1, 2013 from http://www.huffingtonpost.com/huff-wires/20130401/us-jc-penney-home/

J.C. Penney is honing in on its home department as part of a bigger plan to turn its stores into mini-malls of sorts.

The struggling department-store chain is unveiling revamped home areas within its stores that feature 20 boutiques that highlight 50 new brands. The areas will include an eclectic mix of items, from $60 Michael Graves' stainless steel teakettles to $1,850 Jonathan Adler "Happy Chic" sofas.

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