Massoud Launches New Web Site

April 1, 2013  by in UnCategorized   

By Home Furnishings Business in Internet on April 2, 2013

Upholstered furniture manufacturer Massoud Furniture has launched a new and improved Web site.

Featuring a fresh new look, cleaner interface and larger photographs, the mobile- and tablet-friendly site includes a number of advanced search capabilities and user-friendly tools that make it easier than ever for trade and consumer audiences to explore the upholstered furniture manufacturer's extensive selection and service offerings.

Dallas, Texas-based Massoud wants to use the site to fully showcase the evolving looks, trend-driven styles and custom capabilities of its growing line.

"Our new site helps visually tell the story of how Massoud has evolved," explains Chuck Massoud, CEO. "Creative Director Ronna Griest has brought a whole new attitude to our line--adding a fresh twist to the classic styles that have defined Massoud for much of its 50-year history. The new site offers a great showcase of how well these new styles, colors and trend-driven designs have been integrated into our collection of classic looks and bestselling designs--all packaged together with convenient search options and countless other user-friendly features."

Highlights of the new site include a new look featuring rotating views of the company's new advertising campaign, the home page offers quick, easy ways to search Massoud's furniture, fabric/leather and custom choices. The viewer can also quickly access the company's social media sites, including its Facebook, Twitter, Pinterest, Houzz, YouTube and Vimeo pages.
 
Another new feature, "The Look" trend report is also accessible from the home page. Featuring regular reports from Massoud Creative Director Ronna Griest, this section will highlight her thoughts on the latest trends in color, design, textiles and more.
 
By clicking the "Furniture" menu item at the top of the screen, users will be able to quickly see thumbnail photos of the entire line--categorized in a range of styles, including sectionals, sofas/love seats, sleepers, "what's new" and others.
 
Once they select a category, viewers can then drill down even further by searching that particular category by type, material, width, height and depth. From there, click on a specific thumbnail to see a larger image complete with a zoom feature for more detailed views. Full product information, including dimensions, standard, covering, base options and more, is also featured with the image.
 
By clicking on "Fabrics & Leather," the viewer can search through countless thumbnail images by pattern, color and grade. Click on any thumbnail to see a larger view with zoom capabilities and full product detail as well.
 
The "Custom Choices/Design to Fit" navigation takes the viewer through the six-step Massoud customization process--starting with selection of cushion style and depth and moving to selection of the furniture piece, its arm, base and back style, and finally to choosing the fabric/leather application.

In addition, an updated dealer locator helps consumers quickly locate a local retail resource for Massoud designs.
 
For Massoud's trade partners, the site features a dealer login portal to the password protected section of the site where they can: access individual orders to check details ranging from production to shipping status; view fabric, leather and trim inventory; check yardage availability, roll status, fabric details and fabric grades; order cutting samples; submit customer service requests and more.