Andrew to Leave Post at International Market Centers

April 1, 2013  by in UnCategorized   

By Home Furnishings Business in Executive Changes on April 2, 2013

Dana Andrew, vice president of global marketing and communications with International Market Centers, will be leaving her post April 19 to start her own marketing firm in the San Francisco area.

Through her company, she will continue to collaborate with IMC as a senior marketing and communications advisor. IMC will make additional organizational changes to accommodate Andrew's departure and new role at a later time, according to Bob Maricich, CEO of IMC. 

Andrew, who is relocating with her family to be closer to her husband's base of operations, started with the Las Vegas Market before the market was built. 

"Having been on the ground floor of something so transformative for the home furnishings industry, and a project that reenergized downtown Las Vegas, I acknowledge the amazing advantage of timing when I met the visionary founders of World Market Center 13 years ago," she said. "They placed their faith in me to lead the marketing of this world-class enterprise and to launch Las Vegas Market in 2005-and it's truly been my privilege to work alongside them, the talented team they assembled and our dynamic partners."

Maricich credited Andrew with her role at the World Market Center since its inception 10 years ago.

"Under her tenure, from the ground up, she established and oversaw all marketing and public relations strategy for the Las Vegas Market as well as produced game-changing marketing initiatives and market events," he said. "She has been recognized numerous times as an industry influencer and thought leader. In 2011, I asked her to play a key role in the formation of IMC, leading the new company's PR launch and marketing integration. In the time I have worked with Dana, I've come to appreciate her passion and skills both as a strategist and team leader."