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Powell Set for 1st Bombay Licensed Group
March 31,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on April 1, 2013
Bombay Heritage and the Powell Co. have announced the debut of Ella, the first youth bedroom group being introduced under the Bombay Kids brand.
The 12-piece Ella collection features classic shapes with clean lines, and lots of storage options, and comes in a fresh white finish. Each case piece can be customized by changing the color of the panels in choices of pink, blue, black, or fresh white.
This is just the beginning for Bombay Kids, said John Conrad, Powells vice president of Bombay Merchandising. We have many more introductions planned for 2013 and beyond.
There is pent-up demand for Bombay Kids furniture and accessories, said Lisa Pavelski, vice president of merchandising at Hermes-Otto International, the owner of the Bombay Brand. "Kids is a major portion of Bombays lifestyle brand. We are excited that Powell is taking the lead on this brand initiative and we cant wait to see consumer reactions."
Ella will be on display during the April 20-25 High Point Furniture Market at The Powell Co. showroom, located in the Furniture Mart Building, Space 100, 200 S. Main St.