Daily News Archive
Brought to you by Home Furnishings Business
Jerome's Plans 6th Store in New Market
January 30,
2010 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on January 31, 2010
San-Diego-based Jeromes Furniture plans to open a 40,000-square-foot store in a new California market by President's Day.
The new store, the retailer's sixth showroom, will open in Murrieta, Calif., in a former Levitz showroom, and will serve the surrounding areas including Temecula, Calif. The 56-year-old, family-owned company also operates six clearance centers.
The new location signals the furniture retailers ambition to increase its footprint, making products available to more consumers across southern California.
After the Murrieta showroom opens, the company will employ 370 people. The new store will employ between 35 and 40 people.
Our customers drive to our various locations far and wide across San Diego County, especially from Murrieta, said Lee Goodman, president and CEO of Jeromes Furniture. As a family-owned business that provides value to our customers with quality products at a price people can afford, we feel that the Jeromes brand resonates well with consumers in Temecula and the surrounding areas. Theres a large makeup of hard-working families that we believe will continue to become Jeromes customers for life and welcome our furnishings into their home.
Located right off the I-15 freeway in Murrieta, just a few miles north of Temecula, the new location will serve the inland empire region, an area the company has long wanted to be a part of. The showroom will include Jeromes most popular departments, including Kidz to Teens, leather, dining, Jeromes Dream Shop, living room, baby, entertainment and home office.
The City of Murrieta is very excited that Jeromes Furniture will be opening in the former Levitz building at the Village Walk shopping centera highly visible location at the I-15/California Oaks Road interchange," said Murrieta Mayor Kelly Bennett. Jeromes is a well-respected, highly successful retailer, and we welcome them to the City of Murrieta. The City has fast tracked the permits within one day, and they will open before the Presidents Day holiday.
The office manager is Cheyney Stivalet, who will oversee the office within the store, finalizing sales and arranging necessary financing. The locations sales manager overseeing sales, customer service and interior design will be Ali Tommalieh.
Jeromes has recently seen an uptick in sales from consumers that may have paid more with other retailers and now seek value and style. With Jeromes, customers can find the same style as top retail stores that compare in style, while being incomparable with an unbeatable price. Their prices are negotiated with the manufacturers directly to provide the best possible prices, everyday.
The fact that Jeromes continues to expand while other stores in the furniture industry close is a testament to our customer service and incredible prices, as well as the loyalty of our customers, Goodman said.
Flocke & Avoyer Commercial Real Estate and SENTRE Partners represented Jeromes in the lease transaction.