Williams-Sonoma Home Relaunches Catalog

March 28, 2013  by in UnCategorized   

By Home Furnishings Business in on March 29, 2013

Home furnishings retailer Williams-Sonoma Home has brought back its signature catalog for spring.

The catalog, which ships April 2, will showcase a new look for the brand, part of the Williams-Sonoma (NYSE: WSM) portfolio. 

Inspired by distinctive design, superior quality, and authentic craftsmanship, the new look of Williams-Sonoma Home is relevant and timeless. With a focus on exquisite materials and design details, products are available in materials such as brass, nickel, stone, oak, and cashmere and feature luxury design details. Customers can select from a curated collection of premium textiles sourced from around the world and upholstery, assembled in the U.S., is made to order.

"We believe homes are as unique and individual as the people who live in them, and we've created a new look for Williams-Sonoma Home that is inspirational and more relevant to how customers are decorating their homes today," said Monica Bhargava, executive vice president of product development. "The new Williams-Sonoma Home is chic, elegant and luxurious but also accessible and livable."

The three styles featured in the spring collection are New Traditional, Beach Chic and Rustic Modern. New Traditional is based on the juxtaposition of textures, colors and materials. The style includes classic silhouettes, luxurious fabrics, rich colors and refined patterns. Beach Chic is inspired by waterside living with a composition of natural fibers, classic coastal palettes, and accents of coral. Rustic Modern features natural materials, expressive objects and polished accents to create a sense of lived-in luxury. The collection includes hides, natural rugs, horn objects, metals and original art.