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HGTV Home Moves to Larger Showroom
March 27,
2013 by in UnCategorized 
By Home Furnishings Business in High Point on March 28, 2013
HGTV Home Furniture will move to a new, larger showroom for the upcoming Spring High Point Furniture Market.
HGTV Home debuted a year ago next month in a 10,000-square-foot showroom on the 10th floor of the International Home Furnishings Center. For April Market, the brand moves to a 13,287-square-foot showroom on the 12th floor of the IFHC Commerce wing next to the Bassett Furniture Inds. showroom.
We have had encouraging commitments to the HGTV Home Furniture Collection brand in our first year and look forward to continuing to develop the line with new collections, accent pieces and upholstery, said Rob Spilman, Bassetts president and CEO. We are moving the collection to its permanent home on the 12th floor, next to the original Bassett showroom and conveniently across from the central Commerce elevators, where we will have more space to fully show the expanded HGTV Home collection in its entirety.
The new HGTV Home Furniture showroom will share a redesigned reception area, lobby and showroom address with Bassett, but each brand will continue to have its own separate independent showroom.
The new HGTV Home Furniture showroom will give us room to not only show the existing collections, accents and upholstery but also our new collection, upholstery expansion and new accents, said Renee Loper, HGTV Home Furniture vice president of marketing. In addition, there will be an extensive marketing room to tell the HGTV Home brand partner story. This new showroom also gives us the space to do fun and exciting things, like setting up retail display footprints and recreating looks from the 2013 HGTV Smart Home.