Web4Retail Rolls Out Fusion Marketing

March 26, 2013  by in UnCategorized   

By Home Furnishings Business in on March 27, 2013

Web marketing company Web4Retail has a new marketing program that marries Web design, social media, e-mail marketing and more for home furnishings companies.

The Fusion Marketing program is a new concept for the furniture industry, said Denise Keniston, president of Web4Retail.

"It fuses different aspects of web marketing into a single, cohesive, and highly-effective program," she said, adding that Fusion uses all aspects of online marketing to capture an online audience.

"We created the Fusion Marketing concept to achieve concrete results for our clients, and to establish accountability in the Web marketing arena," Keniston said. "Our home furnishings retailers can count on us to perform, to get them a growing online customer base and to do it in a way they can track their marketing dollars. Our clients tell the story best."

Lombard's Fine Furniture, Columbus, Ohio, recently transitioned to the Fusion program.

"We've had such a great experience with them so far," said Lombard's Trent Heer. "We know Fusion will deliver for us in a way we can understand and appreciate. As a furniture dealer, I like that there are clear measurable deliverables, and that I can see real results. It's not your typical ambiguous online marketing plan."

One of the key marketing features of Fusion is the ability to build an online audience, Keniston said.

"If you follow the steps laid out in the Fusion Marketing program, then Web4Retail guarantees clients will acquire an online audience of 10,000 or more over the course of a year," she said. "We began the first phases of this new program earlier in the year and already many of our current clients have signed on. Fusion Marketing allows furniture dealers to establish clear-cut goals, and to set benchmarks for web marketing success."

With Fusion Marketing, Web4Retail intends to keep clients involved and aware. "Fusion isn't a behind-the-scenes process," Keniston said. "Retailers appreciate the collaborative effort from start to finish."