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Pure LatexBliss Makes Asian Retail Debut with Sofamark
March 26,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on March 27, 2013
Hong Kong furniture retailer Sofamark has debuted luxury mattress brand Pure LatexBliss at three locations.
Sofamark, one of Hong Kongs leading furniture stores, launched Pure LatexBliss products specially designed for regional preferences, and including mattresses, pillows and toppers, in showrooms located in Sheung Wan, Taikoo and Kwun Tong.
More than 75 guests attended a grand opening event at the Langham Hong Kong Hotel on March 23. Latex International President and CEO Dave Fisher, Vice President of Strategic Marketing Tomas Eisenberg and Pure LatexBliss President Kurt Ling represented the company for the festivities, joined by Sofamark directors Jack Kwan and Nelson Lau.
We couldnt be more excited about our new relationship with Sofamark as they share our enthusiasm for bringing the Pure LatexBliss brand and our lift, relax, relieve message to the Hong Kong market, said Ling. Hong Kong represents an important first step for our China expansion plans as it remains the leading luxury goods market in the region. Sofamark customers value U.S. manufactured goods, and it is our privilege to provide them with the finest quality sleep products available in the world today.
All Pure LatexBliss products exported to Asia will still be manufactured in the United States at the companys Connecticut facility. The company also will introduce am exclusive, ultra-luxury collection customized specifically for the Asian consumer, with new mattress profiles including 13-inch, 14-inch and 15-inch all-latex beds. The pricing for the mattresses range from US$2,500 to US$8,000.