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Therapedic Enters Bath Products Market
March 25,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on March 26, 2013
Bedding vendor Therapedic will enter the bath products market through a licensing deal with Ginsey Home Solutions to create the Therapedic Gel Crystal Bath Pillow.
Launching exclusively in select Bed Bath & Beyond stores this April, the Therapedic Gel Crystal Bath Pillow ($19.99) features cooling gel beads that contour to the head and neck to soothe, comfort and help alleviate aches and pains. The pillow attaches to the back of the tub and includes extra cushioning to offer a luxurious and comfortable bathing experience.
The Therapedic International brand is growing briskly at Bed Bath & Beyond. This is a great opportunity for us to leverage our knowledge in the sleep products space to expand into in a new market. Our goal is to develop items that will make the bathing experience more relaxing and enjoyable, said Gerry Borreggine, Therapedic president and CEO of Therapedic, Princeton, N.J. We looked for a partner that understood our vision and whos vision could help us grow in a new category. Ginsey Home Solutions is an ideal partner as they are already an established leader in the bath products arena.
We are thrilled about our new partnership with Therapedic, said Ginsey Home Solutions Senior Vice President of Marketing and Brand Management Mary Fullam. "The companys brand recognition in the marketplace and strong presence in Bed Bath & Beyond stores will help us target a new group of consumers."
Founded in 1952 by a group of innovative executives focused on the stylish interpretation of everyday home products, Ginsey Home Solutions is credited with introducing the worlds first padded toilet seat. Today the company is regarded as a progressive leader and worldwide multi-channel supplier of bathroom and home products for the entire family, representing licenses such as the Disney, Procter & Gamble, Rubbermaid and Warner Brothers.