Habersham Launches App for Trade, Consumer Audiences

March 24, 2013  by in UnCategorized   

By Home Furnishings Business in Internet on March 25, 2013

High-end furniture vendor Habersham has launched an app to better showcase its custom cabinetry capabilities and furniture line to the trade and consumers.

Designed and developed by Xtern Software using its "App-A-Log" base solution, the new Habersham iPad app provides an e-catalog and order-entry platform for sales representatives, designers and dealers while serving as an e-catalog for designers and consumers too.

"Our new app offers wonderful benefits to our trade and consumer audiences alike," said Matt Eddy, CEO of Habersham, Toccoa, Ga. "For the trade, the app makes working the line even easier by offering quick, easy access to furniture, cabinetry and finish images for presentations and other business needs. It also provides a convenient, portable showcase, reduces the need for additional catalog printing and will soon help streamline the sales process too. For consumers, the app takes them beyond the offerings on our website - providing a more extensive representation of our line, with detailed views, innovative sharing options and other features."

Users can browse through Habersham's furniture, cabinetry and finishes in brilliant, high-resolution images. A special "pinch-to-zoom" capabilities give viewers the opportunity to see the handcrafted detailing much more closely than possible through the company's Web site. A search tool helps quickly locate specific pieces. In addition, a wish list tool allows viewers to create lists of favorite items that they can then share. 
 
To help fine-tune the sales process, trade customers can access the full e-catalog and soon will be able to place orders through the app. In addition, photo stacks can be created and shared via e-mail for presentations and other needs.
 
As the Habersham team will be frequently adding new designs, finishes and photography to the app, all users are encouraged to utilize the "Update" option on the introduction screen when they first launch.

Looking ahead, Habersham and the engineering team at Xtern Software are working on future features and additions to bring to phase two of the app, which will be launched later this year. Priced at $2.99, the Habersham App is available on the App Store.