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Comfort Solutions Video Highlights Consumer Research
March 21,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on March 22, 2013
High-end bedding and mattress vendor Comfort Solutions has released an educational video for retailers on its patent-pending Flare mattress concept.
The three-minute film highlights the results of consumer research Willowbrook, Ill.-based Comfort Solutions conducted prior to introducing its exclusive Flare concept at the January Las Vegas Furniture Market. The video also is available on YouTube.
The research, which includes surveys of primarily women ages 25 to 64 as well as mall intercepts, revealed that more than two-thirds of consumers say their sleep is disturbed by their partners movements.
One third indicated that space issues prevented them from buying a bigger mattress, said company President and COO Dave Roberts, while 82 percent said they would choose a Flare queen over a traditional queen mattress.
Borrowing from the products tagline Supersize Your Sleep, the video encourages retailers to supersize (their) traffic, AUSP, sales, profits and market share. It also promotes the Flare Mattress Sheet Guide (also viewable at flarecentral.com) which lists stores, sheet brands, sizes and deep pocket measurements that accommodate Flare beds of any size.
For shoppers who want custom-made sheets, Comfort Solutions will offer its own branded series of Flare sheet sets. The proprietary line will be made available at flarecentral.com in the near future.
The Flares trapezoid configuration adds a full half-foot of extra sleeping space to virtually any Comfort Solutions-brand mattress size or construction while enhancing edge durability, which decreases motion disturbance, promoting uninterrupted sleep.
The extra half-foot of sleep space (three inches on each side of the mattress) is added without changing the matching foundation and without requiring a new bed frame or new bed furniture.