Automobile Seduction

March 18, 2013  by in UnCategorized   

By Aggregated Content in on March 19, 2013 from http://www.interiordesign.net/article/561183-Are_Interior_Designers_Seduced_by_Automobiles_.php?rssid=21043 What happens when designers put themselves in the service not just of the age-old balance of form and function, but of a fast-moving, technically complex, hyper-functional environment? This kind of cross pollination seems to be exactly what carmakers are banking on. And for interior designers daring enough to keep pace with the auto world, the moment seems rife with possibility. 

"I like to compare it more with industrial design than with interior architecture," says Amko Leenarts, director of global interiors design strategy at Ford Motor Co.

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