Jenn-Air, Christopher Peacock Home Partner for N.Y. Showroom

March 19, 2013  by in UnCategorized   

By Home Furnishings Business in on March 20, 2013

In the first move of its kind for the brand, appliance maker Jenn-Air will open a showroom in New York next month as part of its effort to raise its profile among design professionals.

The space, occupying the entire fifth floor of the Decoration & Design (D&D) Annex at 222 East 59th Street, also will serve as a showcase for Christopher Peacock Home, a designer of high-end kitchen cabinetry and home furnishings. Its three fully-outfitted Jenn-Air kitchens will include one equipped for live cooking demonstrations.

The showroom will not handle sales of the appliances, but will facilitate purchases through Jenn-Air retail partners and offer related design services, according to Steve Brown, general manager of Jenn-Air. Trained staff will be on hand to provide information and guidance in selecting from the complete  product line, which was recently redesigned and re-launched as a luxury appliance collection. 

"Jenn-Air and Christopher Peacock Home share a commitment to design and craftsmanship, and to making luxury products right here in America," Brown said. "This showroom will serve as a key resource for design professionals and their clients, and provide an ideal showcase for our two highly compatible brands."

According to Brown, the alliance reflects the Jenn-Air brand's broader strategy of "offering information and inspiration in highly experiential, highly contextual ways and settings." 

Related initiatives include a new iPhone application that lets users envision Jenn-Air appliances in their kitchens, participation in high-profile designer show homes, and exclusive sponsorship of major culinary events.

"Showing the Jenn-Air appliance collection together with high-end cabinetry and furnishings is another way to not only inform and inspire, but to communicate our transformation into a true luxury brand," Brown said.