Ikea Turns the Global Local for Asian Push

March 17, 2013  by in UnCategorized   

By Aggregated Content in Business Strategy on March 18, 2013 from https://newsdesk4.moreover.com/click/?p=Qy84Mzg5ODUwMTYzJm49TkFQQ08&a=MTM2OTcxNTExNDA&f=TmV3cw&s=cmljaHhtbA&u=YWNyZW5zaGF3QG5hcGNvLmNvbQ&c=TkFQQ08&i=MA&e=RHViaWIuY29t&d=1989&t=1 Without a willingness to lug cheap flat-pack wardrobes home and wrestle with self-assembly, there would be no IKEA, but in Asia, where the locals have other ideas, the Swedish furniture giant thinks it still has a bright future. As it expands in China and prepares to break into India, IKEA Chief Executive Mikael Ohlsson trusts that its core concept, influenced by painstakingly acquired local knowledge, will, over time, give it an edge.

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