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Furnitureland South Broadens Reach with E-Commerce

By Home Furnishings Business in Furniture Retailing on March 18, 2013

Furniture retailer Furnitureland South has unveiled its online store allowing consumers across the world to buy its wares online.

"Traditionally a brick-and-mortar home furnishings retailer, Furnitureland South understands that the shopping habits of those in the market for furniture are changing," said Pat Wakins, director of marketing. "More and more people are researching products and pricing, and shopping online than ever before."

With more than 500 manufacturing partners and a low price guarantee, Furnitureland South is bringing its buying power and selection to those beyond store reach. The ability to shop bedrooms, living rooms, dining rooms, home accents and more is now easier than ever.

"The ultimate goal is to become the number one resource for all things related to home décor and design," said Susie Nester, e-commerce manager. "This is just the beginning. Our online product offering is evolving and growing every day with the addition of new manufacturers, categories and styles."

This e-commerce endeavor offers more than just a click-to-cart purchase experience. Customers are encouraged to contact a design consultant for full-service design expertise; from space planning to color coordination and fabric selection, expert consultants work to create a turnkey service for clients free of charge. In addition, furnishings are delivered with care by Furnitureland South's in-house, white glove delivery team.

"It was important to consider our location in the 'Furniture Capital of the World' and the reputation we've built as the resource for quality furniture, selection and value," said Jeff Harris, executive vice president. "The online store overcomes geographical limitations; our customers now have access to the same full-circle buying experience, incredible savings, design services and white-glove delivery-all from the comfort of home."



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