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Chow to Lead Abbyson Living Product Design
March 14,
2013 by in UnCategorized 
By Home Furnishings Business in Executive Changes on March 15, 2013
Alex Chow has joined home furnishings vendor Abbyson Living as head of product design.
He will lead the development of more than 350 new pieces, all designed to work within the companys current offerings, or as stand-alone units, in categories including occasional, dining, accents and seating, entertainment, bedroom and more.
As the new head of Product Design, Chow plans to help Abbyson bring products to the market faster, using his background in manufacturing to assist in speeding up the design process. Part of this method will include Chow crafting his own samples at Abbysons home base, allowing him to shorten the time it takes for a design to gain approvals and transition to the factory for build-out. The result? Each new piece will make it from concept to actuality in a fraction of the time.
Chow joins the team of Designer and Product Research Lead Crystal Coleman; and Jason Shahrokh and Tim Frailly, who handle product marketing and business development team. Coleman acts as a liaison between Chow, and Shahrokh and Frailly.
"Abbyson will prove to be a go-to brand for design sense, Chow said. Not only will we continue to honor our traditional roots, but well also bring in product that fulfills the eclectic needs of our customers, allowing them to create their own style with our vibrant and fashionable mix."
One of the things that has kept Abbyson Living at the forefront of the home furnishing industry is our ability to stay current and offer timeless, tasteful designs that would be a welcome addition to any home, says Rodd Rafieha, vice president of Abbyson Living. Bringing Alex on board not only renews our commitment to innovative design, but he brings a wealth of experience that will help us engage our customers in a whole new way.
Shahrokh and Frailly will continue to develop Abbysons large e-tail relationships. Frailly has worked to capitalize on the burgeoning market of online furniture consumers, recognizing theres a contingent of the marketplace that responds powerfully to Abbysons position as the stand-alone online furnishing brand by developing key relationships and helping retailers augment their business.
"More retailers are getting in the drop ship business to fulfill the aging Gen-X market that is more comfortable buying quality furniture online than any other, Rafieha notes. We bring top-class furniture to the table through a modern business model and infrastructure. Abbyson is truly the best at the new online model."
Abbyson Living will start rolling out its new product lines in summer and fall of 2013.