La-Z-Boy Woos Female Consumers with Ads, New Products

March 13, 2013  by in UnCategorized   

By Aggregated Content in Business Strategy on March 14, 2013 from http://www.detroitnews.com/article/20130314/BIZ/303140328/-1/SPORTS0105/La-Z-Boy-woos-female-shoppers-innovative-ads-new-products

La-Z-Boy ran a contest last month asking its social media fans to design the perfect "Mom Cave," a room where the lady of the house could relax and still show off her style.

The winner received a $5,000 shopping spree of La-Z-Boy furniture. The Monroe-based company received hundreds of entries, a bonanza of blog posts and priceless brand awareness among its key consumers: middle- to upper-class women.

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