Surya Gets 'Inspired' for Market

March 13, 2013  by in UnCategorized   

By Home Furnishings Business in High Point on March 14, 2013

Home accessory supplier Surya has created a marketing campaign for its presence at the upcoming High Point Market.

The company is taking a cue from spring and showcasing a myriad of ways that inspiration fuels the home fashion industry and drives the creative of Surya's products.

The brand's upcoming market advertising campaign, calendar of events, showroom merchandising and displays will all be geared toward spotlighting one word - Inspired.

"Inspiration plays into every aspect of what we do and how we work at Surya," said Satya Tiwari, president. "It informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they're already showcasing and selling products."

Surya's merchandising team will unveil displays highlighting the diverse inspiration behind the company's designs and colorful product palettes.

The company kicks off market with a globally-inspired party, at 5 p.m. Sunday, April 21 in the Surya showroom at Showplace 4100.