Lim to Direct Pure LatexBliss Asian Sales

March 7, 2013  by in UnCategorized   

By Home Furnishings Business in Bedding on March 8, 2013

Atlanta-based luxury mattress brand Pure LatexBliss has named Lim Bok Po sales director for Asian operations.

In this newly created position, Lim is responsible for overseeing new business development in China, Hong Kong and Thailand.

Lim brings more than 30 years of sales experience to Pure LatexBliss, helping develop businesses across multiple industries in China, Hong Kong and Malaysia. Most recently, Lim managed international latex brand Dunlopillo's Chinese operations and was part of growing its Dunlopillo concept store network throughout the continent. Previously, Lim spent 12 years in leading sales positions at rubber manufacturer, Cabot Malaysia Sdn. Bhd. In that role, he significantly increased the company's dealer network sales.  

"By creating this position we are underscoring the strategic opportunity of exporting to Asia for Pure LatexBliss," said Pure LatexBliss President Kurt Ling. "In selecting Lim for this position, we wanted to find a seasoned sales executive first and foremost. Lim has a proven track record of cultivating sales and building brands in the Asian market and excellent relationships with retailers and distributors across the region. He will establish and grow Pure LatexBliss as a brand in a very important market for us. We are thrilled to have Lim on board and look forward to working with him to execute the brand and create revenue streams for Pure LatexBliss in Asia."

Lim received a chartered diploma from the Chartered Institute of Marketing in the United Kingdom. He currently resides in Malaysia with his wife and children.