Retailer Joss & Main Partners with Tobi Fairley

March 5, 2013  by in UnCategorized   

By Home Furnishings Business in Business Strategy on March 6, 2013

Interior designer Tobi Fairley and online private sale retailer Joss & Main have partnered on an upcoming sale event.

As part of the collaboration, Fairley will curate a Joss & Main sale to benefit Dwell with Dignity. The designer will select a collection of décor and furnishings that reflects her style and expertise in fresh, trendsetting interior design. Fairley will also share ideas, tips and techniques with Joss & Main members as a monthly contributor to Plume, Joss & Main's online lifestyle magazine.

The retailer will sponsor Camp Tobi Fairley, a series of workshops for interior designers and home enthusiasts taking place throughout the year. The next upcoming workshop, "The Journey to Getting Published," will be held April 9-11 in Little Rock, Ark.

"We are delighted to have Tobi on board as our newest collaborator, and we're looking forward to teaming up on a number of exciting initiatives throughout the coming year," said A. Mitra Morgan, co-founder and chief curator of Joss & Main. "She's a talented designer and businesswoman with tremendous appeal in the home design world. Tobi's designs are clean, inviting, and refreshing, with an infusion of gorgeous colors - a style we know will resonate strongly with our members."

Fairley pointed out that Joss & Main makes great design accessible.

"I love the idea of empowering women with selection and choices to create beautiful homes, and I'm excited to engage with Joss & Main's members and share my experiences and ideas over the coming months," she said. "We share very similar goals, as Joss & Main and I both strive to offer home enthusiasts the tools, access and inspiration to create the interiors of their dreams."