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Twitter Chat to Preview New Products at Market
March 5,
2013 by in UnCategorized 
By Home Furnishings Business in Social Media on March 6, 2013
High Point Furniture Market (@hpmarketnews) and online community Decor Mentor (@decormentor) will preview new products at the April 20-25 show with a Twitter Chat.
The global chat is set for 6 p.m., Wednesday, March 20. High Point Market exhibitors are invited to submit photos of their new April introductions to editorial@highpointmarket.org by 5 p.m. (EST), Thursday, March 14. Submissions are limited to two photos per company.
The Decor Mentor "ambassadors" will curate a collection of their top picks on Twitter at 6 p.m. on March 20, using the official High Point Market hashtag #hpmkt. The ambassadors will also discuss new trends, Market tips, and events.
All product photos submitted for the chat will be featured on a Sneak Peek pinboard on the High Point Furniture Markets Pinterest page. The Decor Mentor curated selections will also be posted to a Pinterest board. A link to all of the Pinterest boards will be posted on Twitter throughout the chat.
We had an amazing number of people log in to our last two Twitter chats, said High Point Market Authority Vice President of Marketing Cheminne Taylor-Smith. In fact, we had such an overwhelming response last Fall that we almost took down Twitter. This is a fast-paced event, and the addition of the Pinterest boards allows people to take more time with each of the product photos. This is one of the earliest, and most exciting ways, to see the newest trends and products before the April Market.
The Twitter chat is open to everyone on Twitter, and will offer inside information and special previews for the April High Point Market.