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FBI, Stork Craft Team up for Juvenile Furnishings
March 4,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on March 5, 2013
Stork Craft Mfg. has entered into a licensing agreement with Furniture Brands International to develop and market juvenile and kids furnishings.
Stork Craft, Richmond, British Columbia, will work on product for FBI's Broyhill Furniture, Lane Furniture, Thomasville Furniture and Drexel Heritage Furniture brands.
As a leading baby and childrens furniture manufacturer with a strong reputation across multiple distribution channels, Stork Craft is well-positioned to build long-term successful product lines for each brand. The collections will include high quality and on-trend designs of cribs, changing tables, dressers, toddler and youth bunk beds, gliders and related accessories. The products will be marketed across multiple product categories, price points and distribution channels.
Stork Craft is a recognized leader in the kids furnishings industry and we are excited to have them as a new licensing partner, said Mark Wiltshire, president--special markets, Furniture Brands International. "They have a proven track record of high quality products, strong customer service and a commitment to successfully develop each kids furnishings collection to reflect the positioning and heritage of each of our brands."
Stork Craft prides itself on meeting the needs of parents who are looking for high quality, safe and durable kids' furnishings that can adapt and grow with their children. This includes stylish and safe cribs that can be converted into toddler or teen and changing tables that can be adapted into dressers. The opportunity is to provide parents a great value for their money while providing choices that will appeal to kids and allow them to express their individual taste and style as they grow up. The collections under Broyhill, Lane, Thomasville, and Drexel Heritage will cover boys and girls, with contemporary to traditional styles.
We are extremely excited about this strategic licensing partnership as it allows us to bring universally recognized and trusted brand names to todays consumers as well as both new and existing retail customers in the juvenile and kids furniture industry, said Dwight Ifland, Stork Craft's vice president of sales & marketing. The collaborative efforts between Furniture Brands International and Stork Craft will bring to the market high quality, on-trend, safe and durable kids furnishings under the umbrella of world class brands and be made available to new and growing families through retailers nationwide.
The licensed juvenile/kids furnishings collections and designs are expected to be available at retail channels and online by this year's third quarter.