Burlington Furniture Does the Shake

March 3, 2013  by in UnCategorized   

By Home Furnishings Business in Social Media on March 4, 2013

Furniture retailer Burlington Furniture Co. has scored with its "Harlem Shake" video.

The store posted the 30-second spot on YouTube last Thursday, and the video had more views in 12 hours than the retailer's first full year on Facebook, according to Mark Binkhorst, president of Burlington Furniture Co., Burlington, Vt.

"It was a great team building experience and fun to let loose," he said. "It will be airing on our local TV station as well. We believe it shows our confidence in our vision and that we enjoy what we do.
 
"Hopefully that will also translate into additional sales and connect us with our Generation and X, Y and  Z customers."