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Kingsdown Launches "DUDE" Training
February 28,
2013 by in UnCategorized 
By Home Furnishings Business in Bedding on March 1, 2013
Kingsdown has introduced a new high-tech, customizable electronic sales training program for retail partners, Delivering U Digital Education or DUDE.
Under the program, Kingsdown, Mebane, N.C., will continually produce short video-based info-tainment lessons on products and sleep research designed to achieve learning objectives that are easy for retail sales associates to adopt and utilize. Sales teams can watch these videos together or individually. Each video will be followed up by a brief three-question test to help track what RSAs have absorbed in the session. Also serving as an information database and library, DUDE will store these videos to be accessed at any time, along with research documents and sleep studies, Kingsdown media placements, and sell-sheets that can be printed on-the-spot for consumers.
The online learning system can be used via any Internet-capable device or simply by installing a virtual diagnostic-stand in retail showrooms, which also serves as a portal for live, interactive meetings with Kingsdown representatives.
This is one-stop-shopping when it comes to learning about Kingsdown products and our recommended and proven sales approach. Everything a retailer, its RSAs and customers need can be accessed in one convenient spot on the sales floor. Better yet, well customize each diagnostic-stand per retailer, so they only view information relevant to their store. Were also prepared to create one-of-a-kind sales training-videos with a retailers in-house educator for a truly personalized experience, said Kingsdown Vice President of Sales Training and Education Craig Wilson.
Retailers already participating in interactive online meetings, such as Sleep to Live Institute, Live, where Craig Wilson and Dr. Robert Oexman, director of The Sleep to Live Institute, address hot-topics and questions with RSAs in multiple store locations, will also appreciate DUDE. A webcam installed in diagnostic-stands will ensure webinars dont require any advance set-up. Finally, each session will be taped and made available through DUDE for new employees to access at a later date.
Retail sales associates are vital to Kingsdowns success and we wanted to create a better way to train them. We think that RSAs will appreciate the humor built-in to both our videos and quick quizzes. Even the name DUDE communicates a laid-back, fun attitude. We believe well-produced videos--combining news and entertainment--are a great format for learning, said Kingsdown President and CEO Frank Hood.