Fashion4Home.com Launches in U.S. Market

January 26, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on January 27, 2010

Fashion4Home Inc. launched a U.S. Web site Tuesday for the online retail of high-end contemporary furniture that it says it sells at 50 percent to 70 percent off traditional retail prices.

Fashion4Home.com is a wholly-owned subsidiary of the Berline, Germany-based company of the same name, which launched in Europe in November 2009.

To celebrate the U.S. launch, Fashion4Home.com is giving away discount codes through Twitter, available by following @Fashion4Home and tweeting "Send me a discount code @Fashion4Home #design #furniture #deals."

In addition to online sales, Fashion4Home.com gives consumers the ability to comment and vote on designs in consideration, thereby influencing the products offered in the online store. The goal is an open innovation environment for top modern furniture designers to share their ideas directly with consumers, gain immediate feedback and speed up product design. Fashion4Home.com says it's the world's first hub for furniture designers and consumers to interact directly, making the design and purchasing process more engaging, fun and affordable.

The Fashion4Home.com online store offers U.S. shoppers 80 models of contemporary furniture across twelve categories, including designs that are exclusive to Fashion4Home.com.

"Fashion4Home.com is about delivering the best possible designs at affordable prices," said Just Beyer, co-founder and managing director of Fashion4Home.com. "In the world of retail, home furniture is one of the last bastions of tremendous inefficiency and costs associated with inventory and other layers to the supply chain. By eliminating these elements and creating a new direct-to-consumer channel for the world€™s best designers, we believe we have the opportunity to reinvent the way people shop for furniture. Our entire purpose as a company is to deliver the highest quality furniture at the lowest price and to delight our customers at every turn."

The company is backed by Holtzbrinck Ventures and Rocket Internet. Rocket Internet is an investment firm owned by Oliver, Marc and Alexander Samwer, the founders of eBay Germany, which was formerly known as Alando.de. They also founded Jamba!, which operated in 27 countries around the world, known in the United States as Jamster!, and was sold to Verisign in 2004.