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New Venue, New Date for Interior Lifestyle China
February 25,
2013 by in UnCategorized 
By Home Furnishings Business in Markets on February 26, 2013
The Interior Lifestyle China household trade show is set for Sep. 25-27 at the Shanghai New International Expo Centre, Shanghai, China.
The date and venue are new for the show, which is organised by Messe Frankfurt (Shanghai).
With our new venue and changing the show date to September, earlier in Chinas peak sourcing season, Interior Lifestyle China will present a brand new image which reflects Chinas fast growing consumer market, said Wendy Wen, director of trade fairs at Messe Frankfurt (Hong Kong). Exhibitors are attracted to the show as it is the only one serving the local retail consumer goods market. We provide a one-stop solution for brands with channel development, marketing and public relations support as well as various onsite fringe programs to educate industry players. All of this creates the synergy necessary to help develop China's massive consumer goods market.
In 2012, total retail sales for social consumer goods reached RMB 20.7 billion; and by 2015 China is expected to become the world's largest consumer market with retail sales surpassing RMB 314 trillion, fueled by fast paced urban development and improved wages.
The number of Chinese cities housing more than one million people, 102 in 2012, is expected to more than double to 221 by 2025. Furthermore, the number of mega-cities with a population of more than 10 million is expected to increase to eight by 2025.
As wages rise, the consumers desire for greater self-expression is being reflected in the emotional connection made with certain consumer products, especially in the lifestyle and homewares sector," Wen said. "In particular, niche brands are often thought of as a way of expressing personality.
Chinas department store sector is still in its infancy with an average of 5.1 department stores per capita indicator of per million population, well below the U.S. figure of 128 department stores per million.
These figures show that there is tremendous growth potential for Chinese department stores and these stores are a key outlet for selling lifestyle and home wares, Wen said. Now more than ever before, it is important for existing and new brands in first and second-tier cities to do everything they can to distinguish themselves in the eyes of the consumer.Interior Lifestyle China offers exhibitors the opportunity to sell their differentiated products to Chinas vast consumer market which is becoming more sophisticated every day.