Las Vegas Market: There's An App for That

January 25, 2010  by in UnCategorized   

By Home Furnishings Business in Markets on January 26, 2010

World Market Center Las Vegas, is launching a free, downloadable Smartphone application to provide attendees of the Feb. 1-5 Las Vegas Market and the Feb. 1-3 InspireDesign show with quick and easy mobile access of exhibitors and events during the events.

To download the World Market Center Las Vegas Market App, iPhone and iTouch users may go to the Apple App Store within iTunes and search for "World Market Center Las Vegas."

With this ground-breaking app, attendees can search for thousands of products and exhibitors by product category or company name; view maps of every floor of all World Market Center buildings with the ability to zoom and scroll from their mobile devices; download information on numerous seminars, showroom events and parties sorted by day of the week or event types and include their favorites by creating personalized agendas; and keep up with industry and event happenings by leveraging the social "buzz" features including seamless integration with Twitter.

For exhibitors at Las Vegas Market, the application offers sponsorship opportunities for banner ads that can link attendees to manufacturer's new products and other company information.

"With the growing importance of mobile technology and social media, especially for trade show attendees who want to stay connected at market, this first-of-its-kind application is a very exciting development and speaks to the New World, New Way of attending market," said Robert Maricich, president and CEO of World Market Center Las Vegas. €œ"Developed exclusively for World Market Center, this application will give iPhone users a completely wireless experience at Las Vegas Market and InspireDesign, enabling market-goers the ability to easily access exhibitor and event information, strengthen social communities and share information with others--all from their touch of their Smartphone."
 
In the future, World Market Center Las Vegas plans to further enhance this technology across all of its shows and events, as well as develop applications for other Smartphone operating systems such as Blackberry.

The application, which helps to reduce paper waste during Market, is in line with World Market Center's focus to implement environmentally responsible decisions in its business operations. World Market Center regularly recycles packing material, and has put into circulation environmentally-friendly products whenever possible, from water bottles, paper and plastic materials that contain a higher level of recyclable material.

"Convention experts say the trend toward greener behavior at meetings and tradeshows is taking hold," Maricich said. "We pride ourselves in being a cutting-edge market with a commitment to sustainability. We are committed to continued development of other facets of this new technological tool for the benefit of the industry."